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+ 1 700
stores on all continents
+ 15
million in sales
+100 000
employees worldwide
Background
A world leader in the distribution, design and manufacture of products and services dedicated to sport and leisure, the Group has upgraded its management model to reinforce the performance culture at all levels of the organization, and has equipped itself with a new dedicated IS.
Challenge
Bring this ambitious transformation to fruition by empowering the internal players according to the company's values, around a structured & tool-based change management program.
Approach
Keyrus Management helped this customer define and then take charge of the change management program. - Functional impact study of the new management model and analysis of existing behaviors & expectations - Formalization of personae & associated career paths - Formalization of the skills development plan by personae - Formalization of communication plan & charter - Mapping of change agents - Creation of a design guide for each type of Change action to be carried out (choice of training methods, choice of media, key messages, timing, sponsorship...) - Definition of ownership measurement indicators - Preparing & running the change management project launch seminar
Key results
Benefits
Rationalization of efforts based on an in-depth analysis of end-user maturity with regard to the changes to be made. Provision of a complete design guide for implementing the change management plan, targeted at the personae. Measurement of user appropriation.
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